Chris “Ludacris” Bridges, Carmelo Anthony and Rob Dyrdek TAG Charity Challenge
The “TAG Signature Series Charity Challenge”, is a national election-style battle between Ludacris, Carmelo and Rob to raise money for their individual charitable foundations by encouraging consumers to purchase their TAG Signature Series scents. Each celebrity’s charitable foundation will receive ten percent of the net realized sales of their product during the Charity Challenge promotion period. The celebrity with the highest net realized sales during the Charity Challenge period will receive an additional $25,000 donation for their foundation.
“The TAG Signature Series is all about helping the consumer to smell the good life and we have partnered with three unique celebrities that truly embody urban style and attitude to make that happen,” said Athena Kasvikis, assistant brand manager at P&G. “The TAG Signature Series Charity Challenge provides a unique fundraising opportunity to increase awareness for each celebrity foundation and to make a difference in the community.”
