Diddy Reveals Details On Bad Boy/Interscope Deal
In an official press release Interscope Geffen A&M announced the new label deal with Sean “Diddy” Combs which will include all his future music ventures and the upcoming album, Last Train To Paris, which will be the first release on the new joint venture between Bad Boy Records and Interscope. “I was at a point where I felt like I needed a fresh start. I felt like A-Rod going to the Yankees,” Combs said of his decision to move on.
In an exclusive interview from AllHipHop.com, according to Combs, the new Bad Boy label with Interscope will operate like a small boutique label, with an emphasis on signing unique talent.
“We are going to take our time with the amount of acts that we sign,” Combs stated, adding that the label will cater to “superstars.” “We want to find those very unique artists. We want to build something very special that’s not already out there”.
The current Bad Boy roster and catalog will remain with Bad Boy’s Warner Music Group (WMG) joint venture.
“Puff is a rare person in the music industry today, that can move the culture in many areas – fashion, TV, music – as well as making records. Whenever a free agent like him comes along, which is rare, you grab him.” said Jimmy Iovine Chairman of Interscope Geffen A&M.
The single “Love Come Down” will be serviced physically and digitally this week with a video, directed by Rage, to follow shortly.
admin on September 30th 2009 in Business
Musicalnote responded on 30 Sep 2009 at 3:39 am #
I’m sure the main reason diddy join interscope was becuz they have better media relationships with mtv xxl and other publications the warner did,
Badboybaby responded on 30 Sep 2009 at 3:44 am #
Leaving the rest of the roster behind was kind of messed up, I don’t get diddy he only focus on himself,
He has a advertising/marketing company that only focuses on the products he only sells
He has a label but only spends most of the marketing money on himself
Like honestly diddy is only in business for himself. Jus call it diddy records instead of bad boy
Fullforce responded on 30 Sep 2009 at 4:08 am #
Like jayz said you can’t knock the hustle