i.am Clothing by Will.i.am
Will.i.am studied design at the Los Angeles Fashion Institute of Design and Merchandising prior to being a member of the Black Eye Peas, his official debut as a fashion designer for i.am clothing was the 2005 appearance of the Magic apparel trade show at The Las Vegas Convention Center in Las Vegas, NV.
The company has collaborate with Antik Denim to help with the design of the fashion line regarding premium jeans and denim apparel. i.am clothing design the new collection for Hard Rock Hotels and Casinos, which comprises 27 uniforms for both men and women in 2007.
Will i.am has already found fans in celebrity clients including Ashlee Simpson, Kelly Osbourne, and the members of Coldplay through its exclusive availability in LA’s Fred Segal store.
“I fuse genres of music and I will fuse eras and styles of fashion, I want to launch and market the clothes in a way that has never been done, combining music and fashion. I want to design the line and score it the way a composer scores a film and tour the collection like a band will tour an album. I want to make a fresh stylistic collection that everyone wants but limited and special to keep them looking for more.” – Will i.am
Props: celebrityclothingling
admin on September 30th 2009 in Fashion