Ludacris, Nissan South 20 Car Giveaway
Ludacris pulls a stunt like Oprah and gives away 20 free cars. In partnership with Nissan South and the Ludacris Foundation, contestants who were able to pay the taxes, registration, tags and insurance wrote a 300 word essay on why they deserved a new car. More then 2,000 were submitted and 20 drivers picked up their new vehicle in Morrow, Georgia. Winners also received 30 days of free gas. The giveaway idea came from Chris White, manager of Nissan South. “I knew someone who knew someone who knew Luda and, you know, we just made it happen,” White said.
Source: CNN
admin on September 8th 2009 in PR