Usher new fragrance VIP is set to release this fall priced at $65 in a  press release he describes the essences of the cologne:

Designed with the ladies in mind, the fragrance captures the essence of masculinity, self-assurance and poise. Confident, sexy and stylish, you’ll be sure to make an impact while interpreting and expressing your own special charisma in your VIP state of mind.

“I consider fragrance to be one of the most important tools of engagement for seduction. With Usher VIP I created a gentlemen’s scent, which would also appeal to women…VIP is a state of mind which is about what you do with that confidence and how you make an impact in the lives of those around you,” commented Usher.

According to Swagger Dap,the Pastelle line has been cancelled and pictures from an old photo shoot has leaked on the internet. No official statement has been made to confirm the closure of the company, but is the demand for the brand still as high as when Kanye promoted it through his lyrics and red carpet appearances?

Nelly expends Apple Bottom appeal with a fragrance line. Apple Bottoms by Nelly partnered with Romane Fragrances to create the perfume along with other beauty products.

“This fragrance is designed to be the perferct complement to the lifestyle of the Apple Bottoms woman. It celebrates the diverse beauty and confidence found in the women who love my apparel line.” - Nelly

The scent features sandalwood, golden amber, velvet musk, and apple blossoms infused with pink peony and citrus.  Price of the bottles $48 to $58, Body Lotion $22 Body Wash $20 .

Props: Woooha

Wyclef Jean and Timberland Co. are teaming up to sell eco-friendly footwear in support of the reforestation efforts in Haiti. Timberland will also sell T-shirts designed by Haitian children and a new line of organic shirts and hats that will be sold at Wyclef concerts proceeds will go to Jean’s Yele Haiti foundation. For each pair bought $2 will go to the Yele.

The partnership is part of Timberland’s Earthkeepers program, which promotes environmental and social activism. In an interview with The Associated Press, Jean says he hopes the partnership will inspire children and put a new face on his homeland.

“We’re going to dig the holes, we’re going to plant the trees, because reforestation in Haiti is a social issue, it’s an environmental issue. These are the kinds of things I think can help re-brand the country and start to inspire kids” – Wyclef

Will.i.am studied design at the Los Angeles Fashion Institute of Design and Merchandising prior to being a member of  the Black Eye Peas, his official debut as a fashion designer for  i.am clothing was the 2005 appearance of the Magic apparel trade show at The Las Vegas Convention Center in Las Vegas, NV.

The company has collaborate with Antik Denim to help with the design of the fashion line regarding  premium jeans and denim apparel. i.am clothing design the new collection for Hard Rock Hotels and Casinos, which comprises 27 uniforms for both men and women in 2007.

Will i.am has already found fans in celebrity clients including Ashlee Simpson, Kelly Osbourne, and the members of Coldplay through its exclusive availability in LA’s Fred Segal store.

“I fuse genres of music and I will fuse eras and styles of fashion, I want to launch and market the clothes in a way that has never been done, combining music and fashion. I want to design the line and score it the way a composer scores a film and tour the collection like a band will tour an album. I want to make a fresh stylistic collection that everyone wants but limited and special to keep them looking for more.” – Will i.am

Props: celebrityclothingling

UNDRCRWN introduces the second and last installment of the Mos Def Collection. All garments will be sold exclusively on UNDRCRWN.com

This season, we’re bringing you the highly anticipated “Cut & Sew” range. Polished and mature, the new collection effortlessly blends collegiate athleticism and style. The “RBG ,” “RBG Patchwork” and “Brooknam” jackets are each peppered with plenty of clever details. Colorful hand crafted prints (mixed with hand drawings by Mos Def) are set against sleek monochrome materials; Pops of zesty yellow and blood red are used to accent buttons, zippers and mesh linings. The mixture of bold prints set against streamlined design creates a contemporary fashion sensibility throughout the entire collection.

Props: hypebeast

Props: Roc4Life

I guess the stunt that Kanye pulled at the MTV Music Video Awards is turning into memorabilia. The “I Ma Let You Finish” graphic tee is available at Retro Plus Appeal.

props: str8nyc

Assuming that Pharrell is celebrating his guest appearance on  Jay-Z’s track “So Ambitious” off  The Blueprint 3, Billionaire Boys Club released graphic tee’s in correlation for the two artist collaborating together. Available September 23, 2009 @ BBC.

Props: highsnobiety

Nike is auctioning two unique pairs of Kanye Wests signature shoe Air Yeezy with proceeds benefiting the Doernbecher Children’s Hospital in Portland, Oregon. Both pairs come in exclusive packaging. Check it out.

Props: highsnobiety